Who are we?

AL-Asalah New Establishment was established in 1423 AH in Al-Madinah Al-Munawwarah / Saleh Bin Ahmed Al-Harthy Corporation.
The Al-Asala Corporation was registered as a trade name and trademark owned by Bin Ahmed Al-Harthy.
The name Al-Harthy has been closely associated with the heavy equipment spare parts trading market.
Commercial activity.
We specialize in the field of importing And marketing spare parts for heavy equipment and trucks of all kinds.
We are distinguished by our being certified agents and marketers for international companies and factories.
We have a working team specialized in the field of marketing and customer service, and they have the ability to provide alternatives and technical support to customers through our branches or through communication channels with the official accounts of the institution.
Our goals coincided with the goals of our wise leadership and vision 2030, which the Kingdom reviewed, its approach and strategy to achieve the (Vision 2030) economic and development goals, the great strides it has made to achieve its goals, and the levels of progress it has achieved and is still making in this regard.